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Helping creators and hustlers standout with dope a** branding, designs and digital solutions.
Start off spending time ironing out all the kinks, creating a guaranteed roadmap to success with strategy sessions, mood-boards or style-tiles. Leading into execution and delivery.
We don’t just do design we stay designing. With The Plug you get unlimited, high-quality creative work every month through a streamlined, stress-free setup.
What's included?
Assets are an assortment of graphics and visual elements designed to support key brand philosophies and marketing initiatives. May include but not limited to; iconography, favicons, avatars, logotype and badges, etc. Assets include 2-5 letter lock-ups/crest-style graphics that support the primary mark or logo.
Do I recieve brand guidelines?”
A PDF document of Figma file containing rules and standards how to apply brand elements and assets—instructing the public and team members how to also communicate the brand properly.
What's included during discovery?
Once you've competed the questionnaire to collect additional information about the current state of the brand and our project. We'll then have a quick discussion via Trello, email or virtual call to review and plan for the future—this part is crucial and very important to provide successful results.
Can I get a mascot or character?
One mascot character(one pose) will be provided in place of the BRND STRTR logo or one additionally in the BRND ACLTR, copywritten characters or artwork will not be recreated or replicated without proper licensing.
What's a mood-board or how to?
With so many collaborative tools the options are endless, we can collaborate and work together in Figma or Trello—and if we absolutely have to we'll use Pinterest.
Do I own the designs once completed?
Xxist Design Company will provide transfer of rights. Contact your Secretary of State for clarity on specific Trademarks and Copyright laws
Xplore – Discovery & Research
Before we get to the fun stuff, we lock in the vision. This phase is all about clarity, digging deep, asking the right questions, and gathering every juicy detail to make sure we're headed in the right direction.
Xperiment – Ideation & Prototyping
Now that you have a direction, it’s time to explore different solutions. This phase is about rapid experimentation—sketching, wireframing, drafting, or building minimum viable products (MVPs).
Innovate – Execution & Production
This is where ideas transform into innovation. You take the most promising concepts and refine them with precision. Whether it’s perfecting a design, optimizing a strategy, or integrating new technologies, this stage ensures your work stands out and aligns with its intended impact.
Spark – Expansion & Interactions
Execution was
everything. This phase involves finalizing your project—whether it's a brand identity, product launch, marketing campaign, or digital experience. Every detail, from design elements to technical specs, is fine-tuned to ensure a polished, high-quality result.
Transfer – Handoff & Implementation
Your work is now ready to make its mark. Whether it's a client handoff, a product launch, or a brand rollout, this phase ensures seamless implementation. Clear documentation, strategic planning, and ongoing support guarantee a smooth transition and long-term success.
Xplore – Depth Over Surface
Exploration is the foundation of meaningful work. It requires curiosity, research, and deep cultural insight. We don’t create based on assumptions, we uncover truths, analyze trends, and listen to the world’s pulse. Only then can we craft work that resonates, solves real problems, and stands the test of time.
Xperiment – Fearless Exploration
Ideas are meant to evolve, adapt, and be challenged. Experimentation is a fearless pursuit of possibilities, where failure is not a setback but a stepping stone. We push boundaries, test concepts, and iterate rapidly, allowing creativity to thrive through continuous discovery.
Innovate – Execution & Production
Innovation is more than invention, it’s the meticulous refinement of ideas into something truly exceptional. Every detail matters. We challenge ourselves to not only create but to elevate, ensuring our work is original, strategic, and ahead of the curve.
Spark – Value Amplification
Spark is where we go beyond expectations, delivering more value than anticipated. It’s the moment we ask: What else can this become? By identifying new possibilities, extensions, and creative evolutions, we transform a project from a single solution into a lasting ecosystem.
Transfer – Longevity & Legacy
Great ideas shouldn’t fade away after launch. Sustainability, adaptability, and impact-driven execution ensure longevity. Whether it’s a brand, campaign, or product, our goal is to create work that continues to evolve, inspire, and function long after it’s in the hands of the world.
